From Mike Myers, President, Palio
Information overload is the norm these days. There never seems to be enough time to read all of the publications and newsletters that I receive in the mail or via e-mail. Add in Twitter updates, Facebook posts, LinkedIn notices, news sites, sports sites, blogs, and the information on the Internet in general, and it’s easy to feel overwhelmed.
Never fear, I’ll manage. One of the things that I do to keep up is to try to focus on a few key sources in all areas of information need. This is the first in a like minded series of things that I peruse regularly.
Listed below are 10 blogs that I find interesting, insightful, and/or generally good food for thought. Let me know what you think and what’s on your list.
- Dose of Digital – Jonathan Richman’s blog on e-marketing and social media in healthcare. Some of the most thorough analysis on social media in healthcare accompanies posts with solid insight.
- Chris Brogan – He wrote Social Media 101 and Trust Agents. One of the gurus in the social media space. While I don’t like the video blogs as much as his other approaches, the messages are always resonating.
- Notes from the Back of the Book – Ellen Hoenig Carlson’s blog on e-marketing, healthcare and social media. She doesn’t post every day which makes keeping up easy. Posts are always amusing at some level.
- Make the Logo Bigger – In their words, make the logo bigger is advertising and a bunch of other stuff. The irreverence coupled with their view on advertising is refreshing.
- Pharmalot – I missed Ed Silverman and am glad he’s back. He often has leading edge news information and provides a nice voice through his blog.
- Eye on FDA – FDA happenings and their impact on pharma with thoughts on the great social media pharma debate.
- Mashable – The self proclaimed social media guide provides a good dose of just that, but also has solid information on technology innovations and happenings that will impact marketers and consumers in general.
- Fuel Lines – The goal of this site is to fuel “ad agency new business through social media.” Frequent updates and good information. Heck, I got the idea for this post from one on this site.
- How to Change the World – Guy Kawasaki’s blog. The blog is good. Following him on Twitter is even better. Hey – Guy – we need an updated post…
- DTC In Perspective – A post a week. Always focused on DTC. Good content and not too overwhelming.
If you’re not on this list, relax…this is just 10 of the many that I peruse. For an exhaustive review of my broader list, see my personal blog IdeaPharmer. Anyone have something that I’m missing that I should be reading? Please share. In an effort to find the best and lower my reading volume, I tend to make the “electronic pile” bigger and bigger…




















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