The world isn’t what it used to be. Neither is the marketplace. And changes to both are happening at a faster and faster pace. So what do you do when you need to anticipate the future and you don’t have Nostradamus around to help? You shore up your brand’s ability to adapt. Which means getting used to change because nothing’s ever going to be like it used to be. One reason why can be summed up in two little words: social media. It hasn’t just created a shift, it’s caused an upheaval.
Just check out the facts: social media has overtaken porn as the #1 activity on the Web. It’s created a major shift in how we communicate with each other. Facebook reached 100 million users in less than a year. Facebook reached 100 million users in less than a year. Twitter has 140 million users who generate 340 million tweets a day. Social media is credited with everything from boosting brands to toppling governments.
For your brand, the message is obvious. You have to adapt to new ways to connect with your customers. Plus, you need to be where the new technology is to show people that your brand is relevant. Which isn’t as daunting as it sounds because Palio can help you navigate this new world. We’re right at home in the flux of today’s fast-evolving communications ecosystem. We can show you how to talk to your customers via social media and provide other ideas on how to increase the size of your digital footprint.
At Palio, we’re not just on top of technological innovations, we’re building them. We have a department devoted to digital content creation, including Web and app development, video production, and interactive programs. In fact, all our brand teams “think” digitally, so any one of them is capable of creating a new idea that can take your brand places it’s never been before. Add to that our deep history in healthcare marketing and pharmaceutical advertising – a level of expertise few others can match – and you have an agency that can lead you past what’s happening now, and through what’s ahead, without flinching.
Since you’re already on our site, now is a perfect time to check out some of our other posts to see what we’re thinking. Then, if you want to know more, call Mike Myers at 518.584.8924. He’s not Nostradamus, but he can tell you how your brand will have a brighter future if it links up with Palio.