In this episode of #ChalkChat, Palio’s Tumi Oguntala talks about how the growing influence of payors has influenced market research plans to support launch strategies.
#ChalkChat is a weekly video series that brings you insights on branding, marketing and multichannel integration within the pharmaceutical industry. Follow us at #ChalkChat. Follow up with Tumi at tumi.oguntala@palio.com.
Palio is an advertising agency revolutionizing pharmaceutical and healthcare marketing to create experiences that will Never Be Forgotten.
In this episode of #ChalkChat, Palio’s Krystina Smith talks about 4 ways to learn about your target market.
#ChalkChat is a weekly video series that brings you insights on branding, marketing and multichannel integration within the pharmaceutical industry. Follow us at #ChalkChat. Follow up with Krystina at krystina.smith@palio.com.
Palio is an advertising agency revolutionizing pharmaceutical and healthcare marketing to create experiences that will Never Be Forgotten.
Today I wear a red ribbon for HIV. I wear it with reflection, empathy, understanding, and a desire to do more.
For the early sufferers who spoke up and brought awareness to a disease in the midst of stigma, hatred and misunderstanding. I wear it to honor people like Elizabeth Glaser, Joey DiPaolo, and Ryan White. I wear it to honor their bravery, compassion, and dedication to addressing the issue, speaking up for what is right, and holding true to their beliefs.
For those who bring awareness, support, and information to the communities impacted with HIV every single day. I wear it to honor these individuals – doctors, nurses, case managers, AIDS support groups, peer educators, and counselors. I wear it to honor their passion and dedication to making a difference.
Anyone who has spent a day in pharmaceutical – or any other type – of sales, will tell you the answer is an unequivocal “no.”
There are cold calls to warm leads and warm calls on glacial leads. There are follow-up calls on established accounts and first-time calls to what may be your next strategic account. There are calls where you get the hand-off, the brush-off or even the flip off, as well as those where you close the deal, make the sale and bring home the cheddar.
Against that backdrop, why would you use the same digital tools for every sales call? The answer is: You wouldn’t.
Online or offline, we’re perceived by our actions. Because social media has become just “part of how business gets done,” it is easy to forget to be mindful of how we interact with others. In many religions and cultures, there’s usually some variation of the golden rule – do unto others as you wish to have done to you. Applying this rule to your online communications can help optimize your social media presence and contribute to positive perception of your company and personal brand.
Treat others how you’d want to be treated – Good relationships are the cornerstone of a successful social media presence. That requires listening to the needs of your audience and communicating with them in a way that resonates. Want to increase customer loyalty? Remember it’s about them, not you.
Because we’re not just another shop down the street, we have an eclectic collection of people who aren’t afraid to go somewhere – and think and be – a little different. We’re in a unique place, which gives us a fresh perspective. And we like to think that the unconventional thinkers we attract help contribute to the offbeat flavor of our hometown.
If you think you can cut the mustard, check out our current openings and shoot over your resume to Scott Neverett. Remember, he holds the key to your future, so make sure you proofread, spell-check, and mind your p’s and q’s.
And we offer internships for budding talent.
At Palio, we’re all about creating an internship environment for newbies to cut their teeth on. And not in some coffee-fetching gofer role. You’ll actually do stuff here. Interested? Send your resume to Scott Neverett.
We work in a town known for its healing springs, horses, and potato chip recipe (you’re welcome). All truths. But that’s just the stuff you tell visitors. Because the minute you step foot on Broadway, you’ll see how we got here. And you’ll see how Saratoga Springs quickly became the town also known for great advertising.
People may come to Saratoga Springs for the job, but they stay for the life. At Palio, we adhere to a set of values inspired by the offbeat place we live. We’re focused on Great Work – because nothing feels better than winning. We get there with Teamwork. Continuous Learning helps us get better. Work Life balance keeps us coming back (because we know when it’s time to get out of the building and live a little). And when we’re doing it all well – that’s when the Fun comes easy.
