#ChalkChat: 6 Key Factors to Designing Effective Lead Nurturing Programs

In this weeks #ChalkChat, Senior Brand Strategist Mike Smith shares 6 key factors to designing an effective lead nurturing program.

#ChalkChat is a weekly video series that brings you insights on branding, marketing and multichannel integration within the pharmaceutical industry. Follow us at #ChalkChat. Follow up with Mike @mikesmith55.

Palio is an advertising agency revolutionizing pharmaceutical and healthcare marketing to create experiences that will Never Be Forgotten.

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