In this episode of #ChalkChat, Leah Warner, Account Director at Palio, provides a 101 on orphan drugs and the challenges associated with successfully marketing these products.

#ChalkChat is a weekly video series that brings you insights on branding, marketing and multichannel integration within the pharmaceutical industry. Follow us at #ChalkChat. Follow up with Leah at ljwarner@palio.com.

Palio is an advertising agency revolutionizing pharmaceutical and healthcare marketing to create experiences that will Never Be Forgotten.

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