From Richard Roginski, Creative Services Manager, Palio
Whether you fill it with coffee, tea, water or even vodka, chances are your morning cup of joe is held by a mug which has sentimental value. And if it is anything like mine, it has been on quite a journey of its own. My mug started in my college dorm (where it was filled with vodka). It was purchased from a clearance bin at my favorite Starbucks back in 2001. Almost 10 years later, my mug has visited three different companies, survived a recession, graduated from college and spent a few months lost in the trunk of a car. Luckily my mug really loves its current home at Palio.
While at Palio, it has survived a kidnapping incident (authorities are still investigating who “mugged” my mug) and a freak dishwasher incident. Luckily my mug continues to thrive and provides me with a refreshing break from the daily grind.
Where has your mug been? Where is it going? What do you fill it with? Every mug has a story, what is your mug’s story? Oh, one last thought, keep your mug safe, tag it with a Sharpie.
Palio is a full-spectrum global pharmaceutical and consumer advertising, marketing, and communications agency that excels in brand creation and specializes in brand strategy, product launches, global marketing, and digital and integrated media.
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