From Jeremy Lichtenberger, Senior Brand Planner, Palio
Are you familiar with the Web site psfk.com? No? Well, once you check it out, it’ll quickly be one of your favorites. PSFK describes itself as a “New York based trends research and innovation company.” They report daily on innovative products and services from existing and emerging artists and designers that challenge the very way we live our lives and, ultimately, make us think differently. In addition, they provide trends consulting and have worked with blockbuster companies like Apple, BMW, Target, and PepsiCo.
According to PSFK, they “aim to inspire our readers, our clients and our guests to make things better – whether that’s better products, better services, better lives or a better world.” Information comes from the fields of architecture, the environment, health and beauty, the Web, technology, you name it. The products and services they report on every day are surprising and sometimes mind blowing, and there is no doubt that some will be the future of our planet. So whether you are in communications or marketing or are a stay-at-home mom, this Web site has something that is sure to make you say “Wow, that is so cool!”
One of the best things about the site is that its articles and findings are nicely organized. Not too much copy is used to report on each idea, and this makes it easy to get to the point. If you want to know more, there are plenty of videos and links to additional information about the products they report on.
At the end of 2009, PSFK published a book called “Good Ideas for 2010” and I immediately grabbed a copy. My first thought was that this book is going to be huge because of the enormous amount of cool information they report on in full year. I was surprised and excited to see that the book is actually really small and, in typical PSFK way, it is uniquely organized. It is divided into 5 sections and is intended to make you think differently and reconsider the way you may view ordinary things and lifestyles. This collection from artists, designers, and creative minds challenges the status quo and organizes their ideas into 5 “Good Ideas” that, hopefully, will help you make the world a better place in 2010. Pick up a copy at PSFK.com!
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