If you’ve ever wondered how various brands stack up against each other in terms of their market value, you can find an answer here. This is Interbrand’s 2009 ranking of global brands, something they tout as being rated “the third most influential benchmark by CEOs.” It’s something fun to look at, especially if you’re in the marketing or brand-building business.
Ranking the value of brands is obviously a somewhat dicey proposition; there are many ways to determine a brand’s value. Nonetheless, seeing the brands that you know and love (or hate) ordered against any kind of metric is always fascinating. Interbrand’s approach to determining the value of brands is probably just as good as anyone else’s.
Which brand do you think tops the list? Is your company’s brand in the top 100? Take a look and have some fun thinking about what it would mean to see your brand on the list. Maybe 2010 is your year.