From Mike Myers, President, Palio

There isn’t a week that goes by in recent months that a client or media publication doesn’t reach out to us to discuss social media. It’s the new “thing,” and everyone wants to make sure that they aren’t missing an opportunity to use social media to effectively market and manage their brand.

Surprising to some, social media isn’t that “new.” It’s been used in various ways for years. Yes, social media on the Internet.

Forbes Magazine put out a great article last week reviewing their analysis of the Top 20 social media campaigns. We thought it was well done and very interesting. A quick review will show you how clients and brands have been creating buzz and engaging customers for well over 10 years using the “latest rage.”

We’ve taken the original Forbes list and commentary, placed it into PowerPoint for easy review, provided a set of worthwhile and interesting links, and embedded it here via a SlideShare plug-in for WordPress.

If you’d like to download it for yourself, here is the link.