Tech Watch: Monday, April 25 – The Hot 5

From Marty Hardin, SVP, Director of Emerging Media & Technology, Palio

– in the lab

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Categories: Hacking, Photography, DSLR

What it is: A prototype of a camera that will allow photographers to develop new photographic techniques

Why it matters: Taking cues from robotics and Microsoft’s Kinect, researchers at Stamford University are building a camera that will allow photographers and shooting hobbyists to hack the way the camera operates and to come up with new ways of photographing the world. What’s really exciting is that this points to a future where users will be able to build their own user experience in ways that could never be imagined.


2. TR10: Cloud Streaming – in beta

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Categories: Mobile, Remote Processing, Software as Service, Data Compression, Online Collaboration

What it is: Bringing data intensive programs to mobile devices via cloud computing servers

Why it matters: Imagine being able to hand a physician a complex model of a devilishly complex protein that allows them to interact with it in real time. Complex models and visualizations will be available to tell our stories in richer ways than video or flash can handle. This will result in richer stories and deeper understanding that a mechanism of action video or illustration will never be able to capture. Richer stories will lead to deeper engagements.

3. Cascade New York Times Data Labs R&D

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Categories: Data Visualization, Social Media, Message Propagation, Processing, Mongo DB What it is: A new way to see the complex way a message moves through the world of social media over time 




Why it matters: Humans are not great data processors but are great at recognizing patterns. Computers are not good at recognizing patterns but can handle extreme amounts of data in seconds. When you combine the strengths of computers and humans, recognition and cognition happens in new and exciting ways that allow a greater understanding of the impact of massive data sets. This is opening the doorway beyond standard Kaplan-Meier methodologies, bar graphs and pie charts, and is leading to a new way of making data understood much faster. Oh yeah, it looks really cool too.

4. Kodak Pulse Digital Frame 2.0 – now shipping (Mother’s Day hint)

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Categories: Device, Fluid Interface, Social Media, Photo Sharing

What it is: A simple to use photo frame targeted to senior citizens that integrates a simple, single push button response

Why it matters: Imagine sitting down with your grandmother and walking her through Facebook on her computer (if she has a computer) for the first time. My grandma would have a problem. This can be set up via a wireless network to receive images direct from preset social media accounts. You post a picture, she see’s it instantly (you did set your filters didn’t you?). She touches a built in response. No computer, no email no social media account. Imagine a simple, digital device to educate patients, train docs and nurses without having to worry about platforms, devices and or complex interfaces to navigate.

Note: Simplicity (don’t make me think) will be the key to adoption in future technologies that speak to docs and patients.


5. WVIL Camera Concept – prototype

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Categories: Devices, Photography, Wireless HD

What it is: Rethinking devices around user behavior, not physical limitations

Why it matters: Okay 3 photo-related articles in the same tech watch is coincidental. The difference here is that we all carry mobile devices, and the majority of images are now captured on cell phones.  This is a vision of separating the lens and sensor from the capture device. A mobile app controls the image capture, the lens device does the rest wirelessly. What you get: an incredibly high-quality video and still images while also being able to take calls and send email. It even functions remotely. Imagine what other extreme functionality can be added to medical devices that can be controlled by docs anywhere in the world-regardless of the device’s location.

Added Note: Humans are, by nature, visually driven. Devices that capitalize on this predisposition stand a much stronger chance of survivability in the future tech scape.

Worth Reading:


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Simple ways to improve your presence on Twitter


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Immersive 3D experiences of note.




Happy exploring.





Palio is a full-spectrum global pharmaceutical and consumer advertising, marketing, and communications agency that excels in brand creation and specializes in brand strategy, product launches, global marketing, and digital and integrated media.

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