In this episode of #ChalkChat, Palio’s Tumi Oguntala talks about how the growing influence of payors has influenced market research plans to support launch strategies.

#ChalkChat is a weekly video series that brings you insights on branding, marketing and multichannel integration within the pharmaceutical industry. Follow us at #ChalkChat. Follow up with Tumi at tumi.oguntala@palio.com.

Palio is an advertising agency revolutionizing pharmaceutical and healthcare marketing to create experiences that will Never Be Forgotten.